Manson joins Washington State Main Street Program to boost historic downtown

MANSON — Manson has been accepted into the Washington State Main Street Program (WSMSP), a milestone that opens new opportunities for the revitalization and preservation of the town’s historic downtown district. 

This achievement brings Manson into a statewide network of 79 cities and towns dedicated to strengthening local business communities and promoting economic development.

“Becoming a Main Street Program offers Manson various economic development benefits, particularly in revitalizing its commercial and historic areas,” said Timi Starkweather, Executive Director Manson Chamber of Commerce.

“Some advantages include access to grants specifically for Main Street Programs, which can support initiatives that give Manson’s historic corridor a refreshed and vibrant look,” she said. 

The funding can be used for beautification, structural improvements, and creating public art installations, all of which can enhance the appeal of Manson’s business district. 

“These efforts not only preserve the area’s character but also attract visitors and potential business investors, boosting the local economy and encouraging community pride,” she said.

The WSMSP utilizes the nationally recognized Main Street Four-Point Approach to enhance historic downtowns through organization, promotion, design, and economic vitality. 

As an affiliate, Manson will receive resources and guidance designed to support local businesses, restore historic buildings, and create a dynamic community space.

The Four-Point Approach, the foundation of the Main Street model, requires strong local organization and representation from business and property owners, citizens, public officials, and economic development groups to support a united, long-term revitalization effort. 

Promotion strategies like festivals, parades, and retail events create excitement and customer interest downtown, while design improvements—including building restoration, signage, and landscaping—enhance the district’s aesthetic appeal.

Economic vitality is another core focus, involving market analysis, business recruitment, and adaptive reuse of spaces to support local merchants and attract new businesses.

The Manson Chamber sees this affiliation as a step toward creating a more vibrant and economically resilient downtown that will benefit the entire community, Starkweather said.